Why Africa

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Why Africa: A roaring lion in motion

We wish to share and attract you to a continent full of business opportunities. We see and live in these opportunities in full. If you are a business or entrepreneur looking for growth and frontier markets then Africa has what you are looking for.

Our invitation to invest your business and/or money in the continent is an invitation to join current affairs and events beyond the imagery of the past. Today’s picture is one of a 54 countries’ large continent with tremendous economic growth, investment, and rapidly rising living standards. We welcome you to the 21st century Africa which is about opportunities, technology, and entrepreneurship.

Across the continent, national and regional economies are consistently accelerating their growth and attracting the attention of foreign investors. This change is driven by a number of factors, including more democratic and accountable governments; economic policies which increasingly favour and facilitate international trade; a new generation of policy-makers and business leaders; innovative information and communication technologies; an emerging spirit of entrepreneurship; and a growing middle class of relative prosperity with a taste for modern consumer goods.

Currently, 6 of the world’s 10 fastest growing economies are in Africa, and the ease of doing business in Africa is improving to the extent that a good number of countries (including South Africa, Ghana, Mauritius and Tunisia) now outperform China, India, Brazil and Russia. In addition, FDI inflows to Africa have demonstrated year-to-year growth since 2010 and now amount to USD 50 billion.

Despite these promising trends, significant development challenges persist across the African continent. GrowthAfrica is built on a profound belief that the development and expansion of private business activities and partnerships is a key tool to driving sustainable development in Africa. We possess the experience and expertise to assist you in designing and implementing a business model, which maximizes profitability while simultaneously contributing to Africa’s development.

Promising forecasts for the years to come are leading to optimistic outlooks among those early movers who have already identified the huge potential of the African continent with its one billion people spread across 54 markets. It is time for forward-thinking businesses to seize the opportunity and accept the African invitation. We are here to assist your business as it explores and embraces a continent of opportunities, and to ensure that your vision and efforts are translated into a story of sustainable commercial success.