Key figures: The attractiveness of business in Africa:

Population and demographics

  • 40% of the global population growth will be in Africa by 2050

  • More than 50% of Africa’s population is under 20 years old, making it the world’s youngest continent – in comparison only 28 % of the population of China is under 20 years old

  • 500 million Africans are between the age of 18 and 24. By 2040, the forecast is 1.1 billion — more than in China or India

Markets and consumers

  • Consumer expenditure is set to rise from USD 600 billion in 2010 to nearly USD 1 trillion in 2020

  • Urban African consumers spend the largest share of their budgets (45%) on food and groceries –more than the average consumer in the BRIC countries

  • More than half of all African households are projected to have discretionary income by 2020 – corresponding to almost 130.000 households

  • Consumer-facing industries (retail/wholesale, banking, telecommunication and tourism) in Africa are expected to grow by USD 400 billion by 2020, with apparel, consumer goods and food accounting for $185 billion

Economic performance

  • GDP growth for the continent is forecast at 5.4% in 2013 and 5.7% in 2014

  • 6 of 10 of the world’s fastest growing economies are currently in Africa

  • FDI inflows to Africa have increased by 13.6% and FDI outflows by 55.6% since 2010

  • Average annual return on capital of African companies was 65-70% or higher than that of comparable companies in China, India, Indonesia, and Vietnam

Doing business in Africa

  • The Doing Business 2013 Report ranks Mauritius, South Africa, Rwanda, Botswana, Ghana, Tunisia and Namibia above China (the best performing BRIC country), while Morocco, Zambia, Egypt, Kenya, Uganda, Ethiopia and Nigeria rank above India and Brazil

  • Transparency International’s Corruption Perceptions Index 2012 ranks Botswana, Rwanda, Namibia, Ghana, South Africa, Liberia and Tunisia better than China and India in terms of the perceived corruption levels of public institutions